How does a color laugh? Hue hue hue. Huge part of my work is contributing to #dad-jokes channels at work.

Anyhow, throughout the years I’ve worked with idea-to-prototype startups, early market, hyper-growth and mature companies alike. Some of the companies I worked with as an in-house Product Designer are Hopin, Teamwork and Datacamp.

I love both making and research and usually oversee the process e2e. My favourite frameworks are continuous discovery and Lean UX: on point, efficient and outcome driven. 

Data assists my product practice, and one of my recent endeavors is studying SQL hands-on and getting familiar with the technicalities of Machine Learning and AI.

I draw inspiration from a blend of psychology, neuroscience, behavioral, cognitive design, gamification, and apply these methods in user experience. My background allows me to assess human side of things alongside business needs. I’m a process and operational thinker and I often contribute to operational side of product and research.